Skip to main content

Marketing Technology

Summary

The Marketing Technology program prepares students for college and careers in marketing, communications, advertising, and business. This program blends hands-on technical training with academic instruction and professional skill development. Students learn marketing principles, advertising design, digital and social media strategy, event planning, and entrepreneurship. Through DECA participation and management of School-Based Enterprises (SBEs), students gain authentic business experience operating retail and promotional ventures within the school community. Graduates will leave with technical proficiency, creative problem-solving abilities, and the professional skills needed to thrive in the fast-paced world of marketing and technology.

Opportunities

Upon graduation, students are employable as:

  • Marketing or Social Media Assistant
  • Sales or Customer Service Representative
  • Retail or Event Marketing Associate
  • Graphic Design or Promotions Assistant
  • Content Creator or E-Commerce Assistant

 

With additional training or education, students are employable as: 

  • Marketing Manager or Director
  • Advertising or Public Relations Specialist
  • Digital Marketing Analyst or Media Strategist
  • Brand Manager or Market Research Analyst
  • Entrepreneur or Business Owner

 

Certifications

LICENSES, CERTIFICATIONS AND AFFILIATIONS:

  • SkillsUSA
  • DECA
  • American Marketing Association

 

INDUSTRY RECOGNIZED CREDENTIALS AVAILABLE IN HS: 

  • OSHA 10 Hour General Industry Certification
  • Google Digital Garage Certification
  • Meta (Facebook/Instagram) Digital Marketing Certification
  • Google Analytics or Meta Insights Certification
  • HubSpot Inbound Marketing Certification
  • Salesforce Trailhead: CRM for Marketing Basics Badge
  • American Marketing Association (AMA) Marketing Foundations Certification

Courses

  • Students are introduced to the exciting and diverse field of marketing technology. They explore advertising, branding, event planning, entrepreneurship, and retail operations while learning the difference between marketing and advertising. Hands-on projects introduce graphic design, print promotion, and social media marketing. Students also explore career options, industry certifications, and pathways available through DECA and the school’s marketing-based enterprises.

     

  • Following shop selection, students develop foundational skills across all major areas of the trade. They develop basic computer, communication, and creative skills using professional tools such as Canva and Google Workspace. The curriculum introduces key marketing concepts, including promotion, advertising, and customer relations, while emphasizing safety and employability standards. Students begin engaging in short-term projects that reflect real-world marketing and business practices.

  • Students build a strong foundation in marketing and business principles. They learn marketing research, consumer behavior, branding, and promotion using tools like Canva and Adobe. Students gain experience in advertising (print, social, and digital), event planning, and retail display. Safety and professionalism are emphasized, and all students complete the OSHA-10 Certification. Practical projects include a School Store Branding Project and a Marketing Plan Presentation.

  • Students build writing, communication, and presentation skills for marketing contexts. Students practice technical and persuasive writing, audience analysis, and promotional design. They also develop resumes, practice job applications, and strengthen public speaking skills through marketing-related presentations.